Type

Typography-led Campaign

Duration

1 year

(2024-25)

Team

Tri Tin: Graphic Designer, Motion Designer

Chieu Nghi: Copywriter

Huyen Nguyen: Graphic Designer, Motion Designer

Thao Hoang: Graphic Designer

Hanh Nguyen: Graphic Designer

Mentors

Sea Nguyen

Soumik Parida

Vu Nguyen

Natasha Koziy

Khanh Pham

Problem

Barcelona's housing crisis, fueled by mass tourism, has left many locals unable to afford a home. This led to extreme protests on the streets, urging for the control on the number of visiting tourists.

Insight

One iconic place of Barcelona, the "Flor de Barcelona" motif, is found everywhere from streets to souvenirs. Since tourists buy these keepsakes, what if Google Fonts turned this motif into a tool for change to support social housing?

Insight

"Tourist Go Home" transforms typography into an active force for social good, turning mass tourism into a funding mechanism for local housing. By uniting design, commerce, and activism, the campaign uses letterforms to ensure Barcelona residents are not priced out of their own city. Every purchased letter directly finances social housing initiatives, creating a sustainable loop where visitor demand continually supports the local community.

Awards

Recognized at the Crowbar Awards 2025 (Conquer Your Fear) with 10 awards for the campaign: Gold (Communication), 3 Silvers (Typography, Branding, Design), 2 Bronzes (Outdoor, Art Direction), and 4 Finalist selections.