Type

Branding

Graphic Design

Duration

1 Month

(2023)

Team

Huyen Nguyen: Brand Designer

Hanh Nguyen: Brand Designer

Mentors

Marko Stanojevic

Abbas Mteirek

Course

Graphics Stream

Client: PHLinh, Mark Lockwood & Jonas Koch

Brief

Brand name and identity for a new gaming backpack brand designed specifically for professional gamers.

Idea

PLAYHARD aims to become a powerful, trustful companion and assistant for gamers. We understand the value of your gaming gear and the importance of keeping it safe. With our backpacks, you can fully immerse yourself in your gaming journey, knowing that we have covered every detail to protect your valuable belongings: “We got your back”.

Brand's name is straightforward and directly targets our target customers – "Work hard, play hard". “Hard” can also be understood as “hard shell” – a significant and unique feature of our gaming backpack.

The logo visualizes a gamer's face with two eyes resembling iconic game console buttons. With a set of icons, it creates an unique and adaptive systems consisting different faces, pairs (companion), patterns and other adaptations. These not only can be applied to multiple platforms but also strengthen the brand core concept and values.