Type

Branding

Graphic Design

Duration

6 Months

(2023-24)

Team

Huyen Nguyen: Brand Designer

Hanh Nguyen: Brand Designer

Mentors

Marko Stanojevic

Abbas Mteirek

Support

Phan Tuan Kiet: 3D Model

Course

Graphics Stream

Client: PHLinh, Mark Lockwood & Jonas Koch

Brief

Brand name and identity for a new gaming backpack brand designed specifically for professional gamers.

Idea

BACKBONE is a gaming backpack brand aiming to befriend and support gamers from behind. Two hearts facing upward represent the human backbone and express that BACKBONE will always innovate and move forward over time. The logomark is integrated into the logotype as a supporting backbone. This concept reflects the brand values of support, companionship, and reliability.

Awards

The Best Brand Awards 2024

Identity Category – Asia & Oceania Region - Gold Award

Showcases

Eyes On Impact – Showcase by School of Communication and Design, RMIT Vietnam

RMIT Vietnam Experience Day 2024 – SCD Showcase

Award Winners Showcase – RMIT Vietnam