Type

Typography-led Campaign

Duration

6 Months

(2024-25)

Team

Tin Chung: Graphic Designer, Motion Designer

Chieu Nghi: Copywriter

Thao Hoang: Graphic Designer

Hanh Nguyen: Graphic Designer

Huyen Nguyen: Graphic Designer

Mentors

Sea Nguyen

Soumik Parida

Vu Nguyen

Natasha Koziy

Khanh Pham

Competition

D&AD New Blood Awards 2025

Brief

The Monotype Brief asks us to reimagine the role of typography in the tension between freedom and law & order, using the latest font technology, font displays/media/carriers, and novel typographic form.

Idea

Barcelona’s housing crisis, fueled by mass tourism, has left many locals unable to afford a home. This led to extreme protests on the streets, urging for the control on the number of visiting tourists. This campaign uses typography as an active force to leverage mass tourism for the quality of life for the residents. By blending design, commerce, and activism, "Tourists Go Home" transforms typography into a tool for change, ensuring that those who call Barcelona home can stay.