Type

Branding

Graphic Design

Motion Design

Duration

1 Month

(2024)

Team

Huyen Nguyen

Hanh Nguyen

Phuong Nguyen

Mentors

Sea Nguyen

Course

Graphics Stream

Client: Adidas

Brief

Come up with a campaign for hands-free, easy-on lifestyle running shoes.

Idea

Inspired by a popular Asian belief “Well begun, half done", our hands-free, easy-on lifestyle running shoes cultivate seamless flow for your everyday life, easing preparation, banishing worries, and propelling you towards personal growth. Asian culture is symbolised through the key visuals: the dragon and Asian-like markmaking. Each Asian country has this proverb in its own language, which will be used for the campaign's localisation strategy.