Seamless

Branding / 2024

Ft. Hanh Nguyen & Phuong Nguyen

1 Month

Client: Adidas

Lecturer: Sea Nguyen

Project Overview

Inspired by a popular Asian belief “Well begun, half done", our hands-free, easy-on lifestyle running shoes cultivate seamless flow for your everyday life, easing preparation, banishing worries, and propelling you towards personal growth. Asian culture is symbolised through the key visuals: the dragon and Asian-like markmaking. Each Asian country has this proverb in its own language, which will be used for the campaign's localisation strategy.

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