Type

User Experience

User Interface

Duration

3 Months

(2024)

Course

User Experience Stream

Client: Bayer Vietnam

Mentor

Becky Lu

Brief

Research and development of digital solutions that align with high-quality farming model of Bayer in Vietnam. Design challenge: Generate and design an idea for an interactive experience for a user-friendly platform, it can include both digital and physical experience.

Idea

Ladybud is an assistant device paired with an app to help farmers in Ho Chi Minh City monitor the farm and give daily reports. It can move around on its own, rotate 360 degrees and avoid obstacles then notify the farmers about the real-time pest and disease. This is designed specifically for those who encounter resistant pests and rely heavily on chemicals. It provides different methods to treat the insects (spray, scent, light, vibration, sound, heat) rather than excessively uses the chemicals pesticides.

The device takes the form of a ladybug, a natural predator, making it beneficial for farmers to treat and "scare" the insects successfully. From afar, farmers can control the way the Ladybud moves and monitor the farm within the app. With Ladybud, they no longer need to rely on the chemicals and know how to effectively manage the pest problems. His crops stay healthy and insect-free.