Type

Brand Extension

Graphic Design

Duration

3 Months

(2024)

Course

Design Management and Collaborative Studio

Client: NOPA

Mentor

Quynh Nguyen

Team

Xiaow Lee: Leader, Graphic Designer

Huyen Nguyen: Project Manager, Graphic Designer, Motion Designer

Cat Duong: Graphic Designer, Illustrator

Yen Lan: Graphic Designer

Brief

A limited bottle collection and a communication plan that appeals to college students in Ho Chi Minh City.

Idea

Marine animals are threatened by single-use plastic floating in the sea. Many mistake plastic for jellyfish or food and end up getting hurt.

One Hug Two Smiles focuses on three vulnerable sea creatures – the whale, the coral, and the turtle. Each is reimagined as a playful character, with simplified, abstract patterns inspired by their natural bodies. These designs are integrated on a limited collection of reusable bottles and across other campaign materials. The goal is to inspire people, especially students, to build stronger connections with nature by changing small habits, like choosing a reusable bottle.

The “hug” illustration wraps around the animal patterns, highlighting our message: "By using reusable bottles, we protect nature and strengthen our bonds with others." This message forms the campaign tagline: "One Hug Two Smiles" (English) / "Càng Ôm Càng Vui" (Vietnamese), a reminder to connect with each other and develop a deeper appreciation for the natural environment.