Type

Branding & Identity

Graphic Design

Type Design

Sound Design

Icon Design

Motion Graphics

Duration

3 Month

(2025)

Supervisor

Kenneth Rabin

Course

Capstone Studio 2

Problem

Vietnam Railways (VNR) is falling behind and outclassed by other means of transport in the new era.

Solution

This project aims to give VNR a new identity to help it redefine itself and better compete with other modes of transportation in the Vietnamese market. Meanwhile, the approach aims to maintain and embrace the original, well-known assets that VNR has values for decades. By designing with care, clarity, and context, I hope to restore national pride in the railway and empower a new generation to see it’s the right choice.

Landscapes in motion
Our trains are more than a means of transportation to the destination, they are the journey that comes within. They are the moving frames of Vietnam. Through the window, landscapes unfold like a living canvas: rice fields, mountains and rivers open bright in front of our eyes. What others call “wasting time” on the long train journey becomes an invitation to slow down, to immerse, and to see a Vietnam that no other mode of transport can offer.

Journey over destination
We believe the journey is just as precious as the destination. Every mile is a chance to embrace the beauty of this land, to feel its rhythm and to live in the moment. The train brings you closer to the stories and soul of Vietnam. It connects cities, landscapes, and people, creating a sense of belonging that travels with you long after you arrive.

Movement
Always in motion, the train carries us forward. It’s a journey of progress, of discovery, of moving into a new era while embracing the beauty of the present. With every turn of the wheels, we move not just across Vietnam, but also to the brighter future ahead.